This week my exploration took me to the onboarding flow for Asana. Once you sign up and confirm your email you hit this screen:
Note: I clicked play for this animated gif, but the video actually auto plays normally.
I thought this was clever for a couple of reasons:
First, the video auto plays but the sound is turned off and captions are turned on. I really appreciated this approach. I’ve not seen anyone else do this within the context of an onboarding flow before.
Typically I’m not a fan of intro videos because in my experience they tend to rarely get played and auto playing videos that have sound can be a bit of a turn off—especially depending on the environment that you’re in when you go through the flow.
This approach was novel enough to me that I found myself watching the entire video.