Many organizations are either all in on data driven design, or zealots about listening to their gut. It’s natural to feel polarized toward one side or the other. You already know from the title of this post where I stand. I believe pretty strongly that there’s a sweet spot, and I don’t think it lies […]

And that’s okay… In fact, that’s the way it should be. There’s so much involved in designing a product. As the design lead on a project, you’re responsible for:

Finding your motivation Side projects fall in the same category as eating well, and excerise. We all know that these activities are good for us, but it can sometimes be hard to motivate ourselves to do them. There are lot’s of great reasons to work on side projects:

Let’s say you’ve done a little research, you sit down at your computer, and you’re ready to start a new design. What’s the first thing you do? Well… If you’re like a lot designers you immediately head over to Dribbble or some other site for inspiration. Trust me, you don’t want outside inspiration at this […]

Time to clarity is the amount of time it takes you to establish a clear/confident picture in your mind of how to go about designing the best possible solution for your users. What activities can lead to clarity?

You don’t need a degree to become a designer. I regularly receive pings from friends and family for advice on how to get started in a new design or front-end coding career. The emails usually read something along the lines of: Hey Dave, I was hoping I could hit you up for some advice. I’ve […]