Heya! I’m Dave. I’m a product designer, engineer, PM, and team lead who works at Automattic.

Indecision

In small teams, decisions have a home. A name. A person. But as organizations grow, decisions start to wander.

Suddenly, a simple “yes” or “no” turns into a committee. Then a meeting. Then three meetings. Then a spreadsheet, a survey, a debate, and a follow-up thread “for alignment.”

All for something one trusted person could have resolved in an afternoon.

The irony is that no one chooses this. It happens slowly, almost politely. “We should get more data.” “We should loop in a few more people.” “We should wait to make sure everyone’s comfortable.”

But comfort is a costly substitute for clarity.

When a decision doesn’t have a clear owner, the work expands to fill the vacuum.

And that’s how organizations lose their edge. Not through bad calls, but through no calls at all.

The cure is simple but not easy: every project needs one accountable decider. Not a tyrant or a bottleneck. Just someone who gathers input, weighs it, and chooses. Someone whose name is on the hook.

Because when everyone is responsible, no one is.

One response to “Indecision”

  1. Andrea Grassi Avatar
    Andrea Grassi

    One thing we tend to ignore that might play a part in this whole game is dialing speed and reversibility. If decisions are easily undoable, then it’s ok to try and revert it if it doesn’t work.

    Instead, what can happen is that we feel we must “stick” with the decision (sunk costs, here we go) because, deeply, we might mean that “we” (humans) failed and that we will pay a price for that. It could be because the company structure punishes (indirectly) these undos or personal insecurity, but whatever that is, I, personally, think it’s one of the reasons why the original phrase “Move fast, break things” was so powerful to begin with. Because the underlying message was that you’re allowed to try, because you can always go back and try again.

    Liked by 2 people

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