Loved this article about the design of Slack by Andrew Wilkinson:
We did the logo, the marketing site, and the web and mobile apps, all in just six weeks from start to finish.
I felt the problem had already been solved. It was a crowded market and knew it would be difficult to make his product stand out from the crowd.
Most enterprise software looks like a cheap 70’s prom suit — muted blues and greys everywhere
It Feels Different
Throughout the entire product, everything seems to playfully jump around and pop off the screen.
Like a well-built home, great software focuses on giving its users hundreds of small, satisfying interactions.
In Slack, every piece of copy is seen as an opportunity to be playful.
With Slack, a bubbly, bright UI, delightful interactions, and hilarious copywriting come together to create a personality. A personality which has triggered something powerful in its users: they care about it. They want to share it with others. It feels like a favorite co-worker, not a tool or utility.
I don’t do comments on this blog, but if you have thoughts, I’d love to hear them. You can email me at firstname.lastname@example.org.