Automattic Designer Creed

I’ve always loved the Automattic Creed:

I will never stop learning. I won’t just work on things that are assigned to me. I know there’s no such thing as a status quo. I will build our business sustainably through passionate and loyal customers. I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation. I will communicate as much as possible, because it’s the oxygen of a distributed company. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no problem that’s insurmountable.

In a single paragraph it communicates the things we value most as an organization. It’s especially powerful because it applies to all Automatticians equally.

A couple of months ago I started wondering if we should also come up with a Designers Creed. Something specifically for designers that represents the core values each of us should aspire to. Something that would supplement (but not replicate) the Automattic Creed.

As it turns out, coming up with a creed is one tough endeavor. :-) It’s taken much longer than I’d originally anticipated. After multiple brainstorming sessions, and after loads of feedback internally (huge thanks to everyone who helped), here’s our Designers Creed:

The Automattic Designers Creed

I take pride in my craft. I ensure that everyone — regardless of ability or device — can use my designs. I routinely ask for feedback, even when it’s uncomfortable. I regularly watch people use my designs, because testing leads to clarity. I will never stop at “good enough”.


I don’t do comments on this blog, but if you have thoughts, I’d love to hear them. You can email me at designpro@gmail.com.