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Book notes: Creativity Inc.

“Creativity Inc” is a book that I absolutely adore. It’s written by Ed Catmull, president of Pixar and Disney animation. I highly recommend grabbing a copy. Here are a few of my favorite highlights:

Culture

Creativity

Candid feedback

Company Structure

Fear and Failure

Leadership

Braintrust

At Pixar they’ll frequently bring a director (and his or her in progress film) in with a group of other experienced storytellers. They call this a braintrust. The purpose of the braintrust is not to tell the director what to do, but to highlight areas that may be weak, and to spark ideas for moving forward.

Loved, loved, loved this book. I cannot recommend it highly enough.

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