This Is Me

I guess I’m not your typical CEO. I probably don’t talk like a CEO.  You won’t often find me dressing like a CEO.  Frankly, I don’t particularly care what title I have at work. I’m less concerned with titles and more interested in impact. The things that motivate me most are working alongside smart people, […]

Principles, People, Product, Profit

What do you value most in your business, or in the company you work for? My priorities are clear: 1) Principles 2) People 3) Product 4) Profit In that order… every time. 1. Principles These are the foundation. Principles can be hard to define, but once you have them, they can serve as guard rails […]

Test Every Assumption

Let’s say I’m at work and we’re discussing a potential change that we’re thinking about making to our product (or even the marketing site). If the phrase “best practice” or “common knowledge” get’s tossed out, a little red flag always pops up in my head. “common knowledge” is just an unproven assumption It’s a mirage […]

Everyone Should do Support

What would happen if the founders, designers, and developers in your company continued to support your users indefinitely? Lot’s of startups experiment with all-hands support, but it rarely seems to stick. I feel like that’s a tragedy. Clearly, the founders would have to lead by example. Else, I’m positive it would never work. But I’m […]

Test Your Designs

Every public facing design you push live – which has the potential to affect core metrics – should be A/B tested. Period. But, why? A couple of reasons: Data helps you make informed decisions. You test to learn. You’ll find out what works, and what doesn’t. You can then share what you’ve learned with others, […]

Embrace Process, Avoid Ego

This chart shows the level of “process” a typical designer will incorporate into their designs over time.

Don’t “Growth Hack”

Can we lay this term to rest? It just feels… tainted. To be clear, growth in and of itself isn’t a bad thing. But somehow “growth hacking” has earned itself a bad reputation. Why is that? To figure this out, let’s journey back to the very beginning.

Be Gut Driven, But Data Informed

Many organizations are either all in on data driven design, or zealots about listening to their gut. It’s natural to feel polarized toward one side or the other. You already know from the title of this post where I stand. I believe pretty strongly that there’s a sweet spot, and I don’t think it lies […]

First Iterations Always Suck

And that’s okay… In fact, that’s the way it should be. There’s so much involved in designing a product. As the design lead on a project, you’re responsible for:

Always Work on Side Projects

Finding your motivation Side projects fall in the same category as eating well, and excerise. We all know that these activities are good for us, but it can sometimes be hard to motivate ourselves to do them. There are lot’s of great reasons to work on side projects: