Principles, People, Product, Profit

What do you value most in your business, or in the company you work for? My priorities are clear: 1) Principles 2) People 3) Product 4) Profit In that order… every time. 1. Principles These are the foundation. Principles can be hard to define, but once you have them, they can serve as guard rails […]

The Resistance is Real

Today marks 12 full months that I’ve been working on a side project called Howdy. In that time I’ve: Re-written the code base 4 times (Laravel, Vanilla JS, React, then back to Vanilla JS). Started working with a partner, then broke it off. Seriously considered stopping and working on other side projects at least half […]

Test Every Assumption

Let’s say I’m at work and we’re discussing a potential change that we’re thinking about making to our product (or even the marketing site). If the phrase “best practice” or “common knowledge” get’s tossed out, a little red flag always pops up in my head. “common knowledge” is just an unproven assumption It’s a mirage […]

Test Your Designs

Every public facing design you push live – which has the potential to affect core metrics – should be A/B tested. Period. But, why? A couple of reasons: Data helps you make informed decisions. You test to learn. You’ll find out what works, and what doesn’t. You can then share what you’ve learned with others, […]

Embrace Process, Avoid Ego

This chart shows the level of “process” a typical designer will incorporate into their designs over time.

Don’t “Growth Hack”

Can we lay this term to rest? It just feels… tainted. To be clear, growth in and of itself isn’t a bad thing. But somehow “growth hacking” has earned itself a bad reputation. Why is that? To figure this out, let’s journey back to the very beginning.

Intentionally Tiny Side Projects

For the longest time now I’ve been fond of indie businesses. Most of my friends don’t even know this, but the first real company that I ever started on my own was called SimpleStartup. It was a web app written in PHP that helped single person companies create a website, charge money for their services, […]

Be Gut Driven, But Data Informed

Many organizations are either all in on data driven design, or zealots about listening to their gut. It’s natural to feel polarized toward one side or the other. You already know from the title of this post where I stand. I believe pretty strongly that there’s a sweet spot, and I don’t think it lies […]

First Iterations Always Suck

And that’s okay… In fact, that’s the way it should be. There’s so much involved in designing a product. As the design lead on a project, you’re responsible for:

Always Work on Side Projects

Finding your motivation Side projects fall in the same category as eating well, and excerise. We all know that these activities are good for us, but it can sometimes be hard to motivate ourselves to do them. There are lot’s of great reasons to work on side projects: