Avoid Bandwagon Wisdom

Bandwagon Wisdom
Strongly held, one-sided opinions on complex issues, often openly communicated with very little reason, personal research, experimentation or data to back them up.

Reason
The power of the mind to think, understand, and form judgments by a process of logic.

The problem

Bandwagon wisdom is a plague in our society. It’s unhealthy, and it appears to be growing in popularity.

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Don’t “Growth Hack”

Can we lay this term to rest? It just feels… tainted.

To be clear, growth in and of itself isn’t a bad thing. But somehow “growth hacking” has earned itself a bad reputation. Why is that?

To figure this out, let’s journey back to the very beginning.

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Tenacity

I loved What separates Peter Pans from the pros by @jkglei

Here’s an excerpt:

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Intentionally Tiny Side Projects

For the longest time now I’ve been fond of indie businesses.

Most of my friends don’t even know this, but the first real company that I ever started on my own was called SimpleStartup.

It was a web app written in PHP that helped single person companies create a website, charge money for their services, and track finances:

It took me about a decade to realize that I don’t really want to be a start up founder. Up until that point, quitting my job, and launching a startup had always been in the back of my mind. It was an obsession that plagued me.

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Finding Balance

Between having a young family, working a full-time job, serving at church, and side projects, my life can feel pretty hectic at times. Finding balance in life is a constant obsession of mine.

My ultimate goal is to live a boring, perfectly scheduled, monotonous life. Turns out, that’s harder than it sounds… 😛

There are 5 areas that I care about maintaining balance in:

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Appearances

It’s so easy to be caught in the trap of keeping up appearances:

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Be Gut Driven, But Data Informed

Many organizations are either all in on data driven design, or zealots about listening to their gut. It’s natural to feel polarized toward one side or the other.

You already know from the title of this post where I stand. I believe pretty strongly that there’s a sweet spot, and I don’t think it lies at either end of the spectrum.

In my experience, the sweet spot comes when a designer primarily trusts their gut to design, but also allocates some time to collect data, and to do some testing. These last two things are key, because they help you validate your assumptions, and they add clarity to your design process.

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First Iterations Always Suck

And that’s okay…

In fact, that’s the way it should be.

There’s so much involved in designing a product. As the design lead on a project, you’re responsible for:

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Always Work on Side Projects

Finding your motivation

Side projects fall in the same category as eating well, and excerise. We all know that these activities are good for us, but it can sometimes be hard to motivate ourselves to do them.

There are lot’s of great reasons to work on side projects:

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Start Each Design from Scratch

Let’s say you’ve done a little research, you sit down at your computer, and you’re ready to start a new design.

What’s the first thing you do?

Well… If you’re like a lot designers you immediately head over to Dribbble or some other site for inspiration.

Trust me, you don’t want outside inspiration at this stage

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