This week I thought I’d highlight something interesting that I noticed on Duolingo’s homepage—something that I’ve actually never seen before. The vast majority of companies treat their homepage like a static resource. That means that no matter who you are and no matter which stage of the user lifecycle you’re in, you’ll see the exact […]

Last week we looked at the best implementation that I’ve ever seen of content gating on the First Round Capital blog. This week I’d like to take a stab at reproducing that example in simple HTML, CSS, and Javascript. The goal for this week is to give you a head start should you decide to […]

Ewww… Right? At least the way most people implement it. We’ll start by looking at the Wall Street Journal. Let’s say you’re on Twitter, and a friend shares a WSJ link with you, you click it, read like 1-2 paragraphs and then you hit this bad boy: Yuck! What a terrible experience.